Meet Hollywood's Top Agent for YouTube's Movie Stars In-The-Making
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Brent Weinstein has a front row seat to the revolution currently underway in Hollywood. As the head of UTA’s digital media group, Weinstein, 38, leads a group of agents who are responsible for signing the hottest online talents and helping them grow their YouTube channels into sustainable (and profitable) careers.
To the average adult viewers, many of these stars might look like kids who are just messing around in their apartments with their friends and a video camera but they are formidable entertainment companies in the making. Some of them have collected millions of fans without the benefit of a professional production studio or a marketing budget. These stars often write, direct, star in, edit and market their shows. George Clooney never had to do that.
“Their audience watches almost exclusively streaming content as opposed to TV,” says Weinstein. “They are amassing huge, passionate audiences they can program to without any gatekeepers.”
In a mod conference room in UTA’s Beverly Hills headquarter, Weinstein excitedly tries to cue up his latest find on the room’s giant TV
To the average adult viewers, many of these stars might look like kids who are just messing around in their apartments with their friends and a video camera but they are formidable entertainment companies in the making. Some of them have collected millions of fans without the benefit of a professional production studio or a marketing budget. These stars often write, direct, star in, edit and market their shows. George Clooney never had to do that.
“Their audience watches almost exclusively streaming content as opposed to TV,” says Weinstein. “They are amassing huge, passionate audiences they can program to without any gatekeepers.”
Brent Weinstein
