Sina Weibo (Chinese: 新浪微博; pinyin: Xīnlàng Wēibó; literally "New-wave Microblog") is a Chinese microblogging (weibo) website. Akin to a hybrid of Twitter and Facebook, it is one of the most popular sites in China, in use by well over 30% of Internet users, with a market penetration similar to what Twitter has established in the USA.[3] It was launched by SINA Corporation on 14 August 2009,[1]and has 503 million registered users as of Dec 2012.[4] About 100 million messages are posted each day on Sina Weibo.[
 | |
| Web address | weibo.com |
|---|---|
| Commercial? | Yes |
| Type of site | microblogging |
| Available language(s) | Chinese: Simplified Chinese Traditional Chinese English |
| Owner | SINA Corporation |
| Launched | 14 August 2009[1] |
| Alexa rank |  34 (August 2013)[2] |
| Current status | Active |
| Sina Weibo | |
|---|---|
| Chinese | 新浪微博 |
| Literal meaning | Sina Microblo |
"Weibo" (微博) is the Chinese word for "microblog". Sina Weibo launched its new domain name weibo.com on 7 April 2011, deactivating and redirecting from the old domain, t.sina.com.cn to the new one. Due to its popularity, the own published news of Sina.com and some other media use directly "Weibo" to refer to Sina Weibo sometimes. However, there are other Chinese microblogging/weibo services including Tencent Weibo, Sohu Weibo and NetEase Weibo.
History
After the July 2009 Ürümqi riots, China shut down most of the domestic microblogging services including the first weibo service Fanfou. Many popular non China-based microblogging services like Twitter, Facebook and Plurk have been blocked from viewing since then. It was considered to be an opportunity to Sina's CEO Charles Chao.[6][7] SINA Corporation launched the tested version of Sina Weibo on 14 August 2009. Basic functions including message, private message, comment and re-post were made possible in September, 2009. A Sina Weibo-compatible API platform for developing third-party applications was launched on 28 July 2010.[1]
On 1 December 2010, the website experienced an outage, administrators later said it was due to the increasing numbers of users and posts.[8] Registered users surpassed 100 million before March 2011.[9] Since 23 March 2011, t.cn has been used as Sina Weibo's official URL shortening domain name in lieu of sinaurl.cn. On 7 April 2011, weibo.com replaced t.sina.com.cn to be the new domain used by the website. Meanwhile, the official logo was also updated.[10] In June, Sina announced an English version of Sina Weibo would be developed and launched, where the contents would still be controlled by Chinese law
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